A comparison of two lead user measures and an exploration of their nature

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Abstract

This research compares and contrasts two lead user measures-one from the field of innovation management and one from the field of consumer study. The first measure, Leading Edge Status (LES) was first proposed by Morrison (1995).The second measure, which is secondarily reconstructed from consumer characteristics constructs, was first proposed by Katsumata and Ichikohji (2011).We applied both measures to the same samples and compared the scores to assess whether they measured the same construct. The results showed a significantly high correlation between these two measures, indicating that we can extract approximately the same construct.

田口信夫、高倉泰夫、森永春乃先生 定年退職記念号

經營と經濟, 91(1-2), pp.1-16; 2011

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