1970年代の『明星』読者ページにおける読者共同体 : 「ハローキャンパス」の事例分析を中心に  [in Japanese] The Readers' Community in "Myojo" during The 1970s : With a Focus on Results of "Hello Campus"  [in Japanese]

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Abstract

本稿は、雑誌『明星』(集英社)の最盛期にあたる1970年代の『明星』に着目し、同時期の編集体制や社会状況を捉えながら読者ページである「ハローキャンパス」を中心に分析した。以上の結果、進学率の伸びと「ヤング・マーケット」の導入を背景に、「ハローキャンパス」では、「ヤング」であることを基盤とした読者共同体が形成され、双方向のコミュニケーションが展開されていたことが明らかになった。論文(Article)

This study aims at examining the change in the pages for readers in the magazine "Myojo" during the 1970s and attempts to understand how to enhance communication between readers and editors. For this purpose, this study analyzed the pages for readers, `Hello Campus' and discussed about "Myojo" in the context of the 1970s Japanese society. As the results of this, during the 1970s "Myojo" was considered `the golden era' against the backdrop of the increasing advancement rate and the introduction of `the young market', and `Hello Campus' as the typical pages for readers in the 1970s' "Myojo"constructed a community based on the concept of `young' , and encouraged interactive communication.

Journal

  • Hyoronshakai kagaku : social science review

    Hyoronshakai kagaku : social science review (103), 35-60, 2012-11

    The Association of Social Studies, Doshisha University

Codes

  • NII Article ID (NAID)
    110009526735
  • NII NACSIS-CAT ID (NCID)
    AN00211207
  • Text Lang
    JPN
  • Article Type
    departmental bulletin paper
  • Journal Type
    大学紀要
  • ISSN
    0286-2840
  • NDL Article ID
    024232505
  • NDL Call No.
    Z6-674
  • Data Source
    NDL  NII-ELS  IR 
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