3 SD法調査における項目提示の無作為化による回答への影響(III-1 情報社会論(理論),セッションIII,自由報告)

• 山田,文康

  静岡大学情報学部

• 早川,敬一

  株式会社計画研究所

• 高嶺,一男

  株式会社計画研究所

書誌事項

タイトル別名

• 3 Effects of changing layout of paired adjectives in a questionnaire form of Semantic Differential Method

抄録

In this paper, we compare two types of semantic differential data (SD data), same layout data (SLD) and different layout data (DLD). SLD were obtained by using same layout of paired adjectives for all objects to be evaluated and DLD were obtained by using different layout of paired adjectives for each every object. According to analysis of these data, response times were longer in DLD, the ratio of responses to third category in 5-points response scale were higher in DLD and also differences among correlation coefficients between adjectives are smaller in DLD. These outcomes suggest that different layout of paired adjectives prevent respondents to construct cognitive space to evaluate objects.

収録刊行物

• 社会情報学会(SSI)学会大会研究発表論文集

  社会情報学会(SSI)学会大会研究発表論文集 2012 231-236, 2012-09-14

  社会情報学会

キーワード

• 調査の信頼性と妥当性
• 系列位置効果
• SD法
• Web調査
• 不良回答

詳細情報

• CRID: 1543105995099239040
• NII論文ID: 110009610356
• NII書誌ID: AA12588073
• Web Site: http://dl.ndl.go.jp/info:ndljp/pid/10483932
• 本文言語コード: ja
• データソース種別:
  • NDL-Digital
  • CiNii Articles