低年齢幼児向けアニメの開発とアニメ視聴におけるメディア・ミックス  [in Japanese] Development of Animated Programs for 2-Year-Old Children and Impact of Multi-Media  [in Japanese]

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Abstract

低年齢幼児のためのテレビ番組開発の一環として,ごく短いアニメ「こんなこいるかな」を制作した。このアニメは,実験室内の研究では,高い注視率であった。しかし家庭でもよく注視されるか,また幼児に好まれたかどうかは,実験室内のデータのみでは明らかにならない。そこで,一次調査(昭和61年11月)と二次調査(昭和62年2月)の2回にわけて,2歳〜3歳の幼児,約270人に,家庭でこれを見てもらい,反応を調査した。また,家庭において,テレビ「こんなこいるかな」を見るだけでなく,同じキャラクターの載っている月刊雑誌を付加情報として配布した場合,幼児の視聴行動は,どう変化するかも確かめた。

As a part of our efforts to develop new animated programs for small children (2-and 3-year olds), we produced a series of one-minute animated programs titled "Konnako Irukana (Kids Like Us)," now broadcast as a part of the NHK's preschool TV series, "With Mother." In our previous study in an experimental room (1986), 2-and 4-year olds showed a high rate of attention to the programs. The data on viewing tests in the experimental room do not clarify whether or not the programs draw a high rate of attention of children in the homes, or whether children really like the new programs and come to understand the nature of the series after several-month viewing. So, we conducted another study about this new animation series: the first survey in November 1986 three months after the start of the "Kids Like Us" series , and the second one in February 1987 three months after the first survey. In these surveys, children's reactions to the programs of "Kids Like Us" series and also to the "With Mother" as a whole, in their homes were examined, through the mothers' observation. A total of about 270 children 2 to 3 years old and their mothers participated in the viewing tests. We also examined changes of children's viewing behavior in case they were provided with monthly children's magazines carrying stories of the same characters as those appearing in the "Kids Like Us." This means that in this examination children were given "additional information" besides viewing the TV programs in their homes. Main Result of the Study It was found that "Kids Like Us" is very popular among small children and that the percentage As for the effect of the monthly magazine (picture-book type) on small children, it was found that the magazine has no direcet influences on the kids such as an increase in the rate of their viewing attention to the TV programs. Children in the "Non-magazine" group showed a greater increase in the attention rating than those in the "Magazine" group. However, in the aspect of children's overall reactions involving such behavior as talking about the stoeirs of "Kids Like Us," kids in the "Magazine" group showed more positive reactions than those in the "Non-magazine" group. It seems that the effect of "Multi-Media" a combination of TV and a printed medium is not direct one as represented by an increase in the attention rating, but is rather a comprehensive one as shown by an increase in the infant's concern about the whole of the animated programs involved in the surveys.

Journal

  • Japanese Journal of Broadcasting Education Study

    Japanese Journal of Broadcasting Education Study 16(0), 31-42, 1988

    Japan Association for Educational Media Study

Codes

  • NII Article ID (NAID)
    110009735955
  • Text Lang
    JPN
  • ISSN
    0386-3204
  • Data Source
    NII-ELS  J-STAGE 
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