The Role of Trust in the Creation of Popular Cultural Products:The Case of Japanese Manga

Search this Article

Author(s)

Abstract

This research aims to explore the role of trust in Japanese content development, focusing on the dyadic relationship between the mangaku(comic strip author) and the editor, and to examine the evolution of trust between these two creative actors in the course of their relationship. It also analyses the creation process used by the major Japanese publishing companies. This analysis allows for an understanding of the foundational role of trust in creative development and the factors that facilitate the creation of popular cultural products.

Journal

  • Asia University, management review

    Asia University, management review 49(2), 57-72, 2014-03

    Asia University

Codes

  • NII Article ID (NAID)
    110009751463
  • NII NACSIS-CAT ID (NCID)
    AN00069208
  • Text Lang
    ENG
  • Journal Type
    大学紀要
  • ISSN
    0388662X
  • NDL Article ID
    025456990
  • NDL Call No.
    Z4-39
  • Data Source
    NDL  NII-ELS 
Page Top