東日本大震災に伴う風評被害:買い控えを引き起こす消費者要因の検討  [in Japanese] Reputational risk caused by The Great East Japan Earthquake: A study on consumer factors leading to restrained buying  [in Japanese]

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Author(s)

Abstract

This study investigated why the restrained buying called reputational risk occurred after The Great East Japan Earthquake, focusing on the psychological factors influencing consumers. A preliminary investigation (<i>N</i>=112) identified affective (System 1) factors—"negative affect," "association with Fukushima," "support for quake-hit areas," and "radiation anxieties"—and reason (System 2) factors—"knowledge-based judgment" and "rational decision"—based on the dual-process theory. Initially, the results of structural equation modeling (SEM) conducted on the main survey data (<i>N</i>=310) indicated the influence of multi-collinearity. Accordingly, the factors "negative affect," "association with Fukushima," and "radiation anxieties" were integrated as "anxiety over radiation and nuclear power." The result of SEM on the refined model suggested this factor causes restrained buying while "support for quake-hit areas" is effective in its mitigation. Finally, future contingency plans to combat reputational risk were discussed based on the findings of this study.

Journal

  • Japanese Journal of Social Psychology

    Japanese Journal of Social Psychology 30(1), 35-44, 2014

    The Japanese Society of Social Psychology

Codes

  • NII Article ID (NAID)
    110009851558
  • NII NACSIS-CAT ID (NCID)
    AN10049127
  • Text Lang
    JPN
  • ISSN
    0916-1503
  • NDL Article ID
    025703868
  • NDL Call No.
    Z6-2798
  • Data Source
    NDL  NII-ELS  J-STAGE 
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