SD法調査における項目提示の無作為化による回答への影響 その2(I-3 情報の管理・評価,セッションI,自由論題報告)

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  • Effects of changing layout of paired adjectives in a questionnaire form of Semantic Differential Method Part 2

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Abstract In this paper, we compare four types of semantic differential data (SD data), same layout data (SLD) and three types of different layout data (DLD). SLD were obtained by using same layout of paired adjectives for all objects to be evaluated and DLD were obtained by using different layout of paired adjectives for each every object. Analysis of these data clarified that the ratios of responses to third category in 5-points response scale increased according to the order of adjectives in questionnaire form, and therefore , these order effects gave stronger response bias to SLD.

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