若年層のこんにゃく製品に対する消費と意識の実態 : 大学生を対象としたアンケート調査結果を中心に  [in Japanese] An Analysis of Young Consumer's Behavior and Consciousness for Konnyaku Products: A Questionnaire Survey Targeting College Students  [in Japanese]

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Author(s)

Abstract

This paper analyzes young consumer's behavior and consciousness for konnyaku products. Data for this study is based on the results of a questionnaire which targeted college students. The findings are as follows: 1) Konnyaku dishes and consumption are dominantly concentrated in winter. 2) Young consumers prefer konnyaku's peculiar texture and tend to emphasize product price. 3) Compared with men, women have a stronger interest in its positive health effects.

Journal

  • Agricultural marketing journal of Japan

    Agricultural marketing journal of Japan 14(1), 99-102, 2005-06-30

    THE AGRICULTURAL MARKETING SOCIETY OF JAPAN

Codes

  • NII Article ID (NAID)
    110009872935
  • NII NACSIS-CAT ID (NCID)
    AN10397280
  • Text Lang
    JPN
  • ISSN
    1341934X
  • Data Source
    NII-ELS 
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