若年層のこんにゃく製品に対する消費と意識の実態 : 大学生を対象としたアンケート調査結果を中心に [in Japanese] An Analysis of Young Consumer's Behavior and Consciousness for Konnyaku Products: A Questionnaire Survey Targeting College Students [in Japanese]
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This paper analyzes young consumer's behavior and consciousness for konnyaku products. Data for this study is based on the results of a questionnaire which targeted college students. The findings are as follows: 1) Konnyaku dishes and consumption are dominantly concentrated in winter. 2) Young consumers prefer konnyaku's peculiar texture and tend to emphasize product price. 3) Compared with men, women have a stronger interest in its positive health effects.
- Agricultural marketing journal of Japan
Agricultural marketing journal of Japan 14(1), 99-102, 2005-06-30
THE AGRICULTURAL MARKETING SOCIETY OF JAPAN