20709 セルオートマトンによる店舗内購買行動シミュレーション

• 谷口 隆介

  横浜国立大院

• 大高 義光

  ベクトル電子

• 森下 信

  横浜国立大

書誌事項

タイトル別名

• 20709 Simulation of Customer Behavior in a Store by Cellular Automata

抄録

Simulation of customer behavior in a store was conducted by Cellular Automata. Customer moved around in a store depending on the layout of items, so the layouts of a store have large effect on amount of sales. But in fact, it is difficult for retailers to design the best layout, because there are large amount of items hi a store. In such a case, computer simulation is a powerful tool. We modeled the customer behavior in a store by using Cellular Automata (CA). CA is one of discrete modeling methods. In CA algorithm, local neighbor rules are defined as interaction of elements which compose the phenomena. By using CA, we modeled the interactions of customers hi a store based on the personal space, and also interactions between customers and items. As a result, customers walked around hi a store depending on the layout of goods and the movement of other customers.

収録刊行物

• 日本機械学会関東支部総会講演会講演論文集

  日本機械学会関東支部総会講演会講演論文集 2015.21 (0), _20709-1_-_20709-2_, 2015

  一般社団法人 日本機械学会

キーワード

• Cellular Automata
• Local Neighbor Rules
• Customer
• Store Layout

詳細情報

• CRID: 1390001205849001088
• NII論文ID: 110009948361
• DOI: 10.1299/jsmekanto.2015.21._20709-1_
• ISSN: 24242691
• Web Site: https://www.jstage.jst.go.jp/article/jsmekanto/2015.21/0/2015.21__20709-1_/_pdf
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
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