Wine Market Change and Wine Maker's Behavior in China

• NARITA Takumi

  Tokyo University of Agriculture and Technology

• SUI Shuyan

  Qingdao Agricultural University

Bibliographic Information

Other Title

• 中国におけるワイン市場の変容とワイン製造企業の対応

Abstract

This paper clarifies the present situation of the Chinese wine market and the behavior of Chinese wine makers. The Chinese wine market in households is trending toward maturation, however, outside of household consumption, the wine market is expanding. Furthermore, wine consumption of upper income group has stabilized. Therefore, Chinese wine makers increasingly construct wineries aside and combined with grape farms, hotels, golf courses, restaurants, etc. while also making wines of high rank. For that purpose, wineries are supported by local governments, which combine farmland plots, guarantees comparatively good incomes, and manages the grape production process from start to finish.

Journal

• The Agricultural Marketing Journal of Japan

  The Agricultural Marketing Journal of Japan 24 (2), 51-57, 2015-09-30

  The Agricultural Marketing Society of Japan

Keywords

• Chinese wine market
• maturation
• wine maker

Details

• CRID: 1390003825190579072
• NII Article ID: 110009990406
• DOI: 10.18921/amsj.24.2_51
• ISSN: 24240427
• ISSN: 1341934X
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed