Global Receptiveness of Japanese Foods as 'My Taste' : Case Studies in Puebla, Jakarta and Warsaw

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  • OMORI Isami
    Mukogawa Women's University, Faculty of Human Environmental Sciences

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  • 「私の味」としての日本食の受容 : プエブラとジャカルタとワルシャワの大学生の事例より
  • 「 ワタクシ ノ アジ 」 ト シテ ノ ニホンショク ノ ジュヨウ : プエブラ ト ジャカルタ ト ワルシャワ ノ ダイガクセイ ノ ジレイ ヨリ

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Abstract

This paper is to examine recent global receptiveness of Japanese foods by conducting multi-sited fieldwork in Puebla, Mexico, Jakarta, Indonesia and Warsaw, Poland. Its theoretical basis comes from recent literatures on globalization, revival of locality, commodity situation, and virtual reconstruction of space. University students in the three sites were chosen for open-ended interviewing and semi-structured face-to-face questioning. Findings are that the students of all sites have limited knowledge of Japanese foods, that their images of Japanese foods play a role of adding meanings to the locality of each sites, and that there are contrasts between the these sites in the meanings associated with receptiveness of Japanese foods. It is self-presentation as 'my taste' that make identify distinction from others in each locality. The findings suggest that the global phenomenon of Japanese foods preference has the features of being non-linier to Japan.

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