Analysis of the Preference Shift of Customer Brand Selection among Multiple Genres of Automobile and its Matrix Structure

• Higuchi Yuki

• Takeyasu Kazuhiro

Abstract

Article

大阪府立大学經濟研究. 2010, 56(1), p.1-23

Journal

• 大阪府立大学經濟研究

  大阪府立大学經濟研究 56 (1), 1-23, 2010-06-18

  大阪府立大学経済学部

Keywords

• brand selection
• matrix structure
• brand position

Details

• CRID: 1390290699576495488
• NII Article ID: 120002385666
• NII Book ID: AN00070783
• ISSN: 04516184
• DOI: 10.24729/00001034
• HANDLE: 10466/11068
• NDL BIB ID: 10876521
• Web Site: https://omu.repo.nii.ac.jp/records/1041
• Web Site: http://id.ndl.go.jp/bib/10876521
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I10876521
• Text Lang: en
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • CiNii Articles