A target-based decision making approach to consumer-oriented evaluation model for Japanese traditional crafts

• Huynh, Van-Nam

• Yan, Hongbin

• Nakamori, Yoshiteru

Abstract

This paper deals with the evaluation of Japanese traditional crafts, in which product items are assessed according to the so-called “Kansei” features by means of the semantic differential method. For traditional crafts, decisions on which items to buy or use are usually influenced by personal feelings/characteristics; therefore, we shall propose a consumer-oriented evaluation model targeting these specific requests by consumers. Particularly, given a consumer's request, the proposed model aims to define an evaluation function that quantifies how well a product item meets the consumer's feeling preferences. An application to evaluating patterns of Kutani porcelain is conducted to illustrate how the proposed evaluation model works, in practice.

identifier:https://dspace.jaist.ac.jp/dspace/handle/10119/9563

Journal

• IEEE Transactions on Engineering Management

  IEEE Transactions on Engineering Management 57 (4), 575-588, 2010-09

  Institute of Electrical and Electronics Engineers (IEEE)

Keywords

• Consumer-oriented evaluation
• Decision analysis
• Recommendation
• Kansei data
• Aggregation operator

Details

• CRID: 1050282812514992768
• NII Article ID: 120002710187
• ISSN: 00189391
• ISSN: 15580040
• DOI: 10.1109/tem.2009.2025494
• Web Site: http://hdl.handle.net/10119/9563
• Web Site: http://xplorestaging.ieee.org/ielx5/17/5595717/05306092.pdf?arnumber=5306092
• Text Lang: en
• Article Type: journal article
• Data Source:
  • IRDB
  • Crossref
  • CiNii Articles
  • KAKEN