沖縄県宿泊施設における格付け制度の考察 －特色ある宿泊施設づくりを事例として－ [in Japanese] -A Case Study of Accommodation Rating System for Okinawa- [in Japanese]
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Globally there are as many rating system as there are countries and it is difficult for a tourist to know what he/she get for his/her money. The original star ratings were in the Michelin Guides mainly for restaurants. Hotels are usually independently assessed, based heavily on the facilities and 'hardware' provided, with a higher star rating indicating more luxury. In general, by virtue of the fact that rating systems are based on quantitative factors, the number of stars gives the tourist an idea of what type of facilities are available in the hotel. It is always disadvantageous to smaller hotels by lack of one particular item of hardware can prevent it reaching a higher rating. Nowadays, the criteria used for evaluating a hotel are mostly established by the travel industry or some associations and travel website from the tourist's feedback, which included quality of customer service, the features of the rooms, the elegance of the hotel decoration and the amenities available. This study suggested that the hotels in Okinawa may be revaluated in accordance with new criteria, such as engagement in introducing activities for environmental issues and promoting the concept of local culture awareness through the daily operation. The rating system must be introduced to the candidate hotel through some sort of formal on-site survey, and if necessary, training process will be conducted. Once the candidate hotel understands what is expected and is able and willing to participate the rating, the process can begin. If problems are exposed, the concerned organization should formally present an action plan or training designed to overcome any problems that may have surfaced. Survey should also be conducted on an ongoing basis to clarify and incorporate tourist viewpoints and to keep hotel rating systems updated. These measures would not only increase acceptance but also the recognition of tourists visiting Okinawa.
- 観光科学 = Journal of Tourism Sciences
観光科学 = Journal of Tourism Sciences (4), 43-53, 2012-10
Graduate School of Tourism Sciences, University of the Ryukyus