The Current state of tourism education and research in Japan

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The purpose of this research is two-fold: (1) to review the published articles on 'tourism and marketing' in Japan and to draw a research map of the existing tourism literature related to marketing and (2) to examine the current educational capacities of tourism in the Japanese higher education. This analysis allows for a more precise understanding of the research interests of Japanese scholars and offers suggestions for the future development of tourism research and education in Japan. 55 articles collected from the CiNii (Scholarly and Academic Information Navigator) are analysed to review the existing 'marketing and tourism' literatures after 2000 in Japan. A Web search of data was conducted and 43 sample higher educational institutions were extracted for analysis. The findings will show that tourism lacks a solid theoretical foundation due to its interdisciplinary nature, preventing its designation as an independent field of study. The necessary future development of tourism studies and education will be discussed.

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