Verification on the Utility of Using the Segmentation Method Developed in Australia to Assess Audiences of Science and Technology Events

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  • 科学・技術イベント参加者層評価に豪州発セグメンテーション手法を用いることの有効性
  • カガク ・ ギジュツ イベント サンカシャソウ ヒョウカ ニ ゴウシュウハツ セグメンテーション シュホウ オ モチイル コト ノ ユウコウセイ

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Abstract

We conducted two internet surveys to examine the utility of the segmentation method for assessing audiences of science and technology events. We used the segmentation method developed by the Victorian Government in Australia（ VSEG）, which separates respondents according to the extent of their engagement in science and technology. In survey 1, the results showed the following: 1） the respondents showed partial time stability on segmentation, and 2） respondents who were classified as high engagement in science and technology showed a greater interest in technical terms compared with those who were classified as low engagement in science and technology. In survey 2, the results showed the following: 1） those who have a willingness to attend to science and technology events were common among respondents who were classified as high engagement in science and technology, 2） respondents who were classified as high engagement in science and technology were highly intrinsically motivated to attend to these events, and 3） they anticipated that they would feel high self-efficacy when they attend to these events. These results demonstrate few differences between large-scale and small-scale events. We have discussed the utility of VSEG for assessing audiences of science and technology events.

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  • 科学技術コミュニケーション

    科学技術コミュニケーション 15 17-35, 2014-06

    北海道大学高等教育推進機構　高等教育研究部　科学技術コミュニケーション教育研究部門（CoSTEP）

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