Relationship of sports and the socialization : case study of Nike

• Matsuno Mitsunori

• Mukoyama Masatoshi

• Yokoyama Katsuhiko

Bibliographic Information

Other Title

• スポーツと社会化 : ナイキのビジネスを事例に
• スポーツ ト シャカイカ : ナイキ ノ ビジネス オ ジレイ ニ

Abstract

In this article we analyze the how and why of the formation of Nike, which is the leading company of sporting-goods industry, in purpose of considering the strategy of sports socialization. At present, sports are developing as one of the for-profit business tools and this might cause the ruining of sports autonomy. Therefore, in this paper, we discuss about the socialization of sports-related companies so that the balance of sports autonomy and ethics of the market becomes coordinated.

Journal

• 同志社スポーツ健康科学

  同志社スポーツ健康科学 (4), 31-40, 2012-03-01

  Society of Health and Sports Science, Doshisha University

Keywords

• Socialization into Sport
• Socialization via Sport
• Identity
• Corporate Social Responsibility

Details

• CRID: 1390290699890433280
• NII Article ID: 120005640591
• NII Book ID: AA12384109
• DOI: 10.14988/pa.2017.0000012712
• NDL BIB ID: 023565750
• ISSN: 18834132
• Web Site: https://doshisha.repo.nii.ac.jp/records/21661
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I023565750
• Text Lang: ja
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Allowed