スポーツ産業におけるマーケティング戦略と組織マネジメント：分析枠組みの構築に向けて

機関リポジトリ Web Site

書誌事項

タイトル別名
  • Marketing Strategy and Organization Management in Sport Industry:Towards Constructing an Analytical Framework
  • スポーツ サンギョウ ニ オケル マーケティング センリャク ト ソシキ マネジメント : ブンセキ ワクグミ ノ コウチク ニ ムケテ

この論文をさがす

抄録

P(論文)

This thesis discusses marketing strategy and organization management in sport industry. The purpose of this thesis is to extend the discussion to the comprehensive one including “strategy, structure, process, and performance.” In concrete terms, this aims at offering a conceptual framework of marketing strategy in sport industry, and then offering an analytical framework of its organizational structure and process, and organizational performance. The analytical framework is built on a foundation of sport marketing studies, sport organization studies, and sport management studies in sport industry, as well as marketing studies and organization design studies in business administration. That is, this primarily aims at an attempt of research horizons in sport industry by making positive use of not only the study outcome in sport industry, but also the one in marketing studies and organization design studies towards constructing the analytical framework.

収録刊行物

キーワード

詳細情報 詳細情報について

問題の指摘

ページトップへ