Strategic upfront marketing channel integration as an entry barrier

• Matsui, Kenji

Journal

• European Journal of Operational Research

  European Journal of Operational Research 220 (3), 865-875, 2012-08-01

  Elsevier

Keywords

• Information Systems and Management
• Management Science and Operations Research
• Modeling and Simulation
• General Computer Science
• Industrial and Manufacturing Engineering

Details

• CRID: 1050856995324451712
• NII Article ID: 120005842592
• DOI: 10.1016/j.ejor.2012.02.041
• ISSN: 18726860
• ISSN: 03772217
• HANDLE: 20.500.14094/90003523
• Web Site: https://api.elsevier.com/content/article/PII:S0377221712001919?httpAccept=text/xml
• Web Site: https://api.elsevier.com/content/article/PII:S0377221712001919?httpAccept=text/plain
• Text Lang: en
• Article Type: journal article
• Data Source:
  • IRDB
  • Crossref
  • CiNii Articles
  • KAKEN