ツーリズム2.0時代におけるソーシャルメディア商業化に関する理論的探索

• 佐野 楓

Bibliographic Information

Other Title

• ツーリズム 2.0 ジダイ ニ オケル ソーシャル メディア ショウギョウカ ニ カンスル リロンテキ タンサク

Abstract

As a result of Web 2.0 technologies’ development, the commercialization of social media in tourism is believed as one of the “mega trends” which brought the era of tourism 2.0. This study reviews and analyzes the extant social media related research articles which were published in A+ and A journals in tourism field. Based on a content analysis, this study found that four main topics in this field which are tourist behavior, user-generated content (UGC), social media marketing, risk management and DMO, and other related but not highlighted topics. Research findings thoroughly demonstrate the essential use of social media in tourism marketing strategy, and this study also shows a research agenda for further studies.

Journal

• 観光学

  観光学 16 49-60, 2017-03-23

  [出版社不明]

Keywords

• ツーリズム2.0
• ソーシャルメディア・マーケティング
• 観光
• 観光客
• Tourism 2.0
• Social Media Marketing (SMM)
• Tourism
• Tourist

Details

• CRID: 1390290699843644032
• NII Article ID: 120006030886
• NII Book ID: AA12438820
• ISSN: 21852332
• DOI: 10.19002/aa12438820.16.49
• NDL BIB ID: 028074773
• Web Site: http://repository.center.wakayama-u.ac.jp/2808
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I028074773
• Text Lang: ja
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • CiNii Articles