MARKETING TOKYO AS A TOURISM DESTINATION: Exploratory Study on the Satisfaction Structure and Destination Image of the Inbound Tourist

• Saito, Akira

抄録

The main purpose of this study is to provide insights into the destination marketing plan for Tokyo. For this purpose, exploratory research on the tourist satisfaction structure of Japanese tourism and the tourism destination image of areas in Tokyo of Asian tourists (from the People’s Republic of China, Taiwan, and Thailand) who had visited Japan as tourists within the past year, have been made. Concerning the identification of tourist satisfaction structure, the causal relationship between the overall satisfaction with Japanese tourism and satisfaction with each component was examined. In addition, the destination image of the tourist area of Tokyo was elucidated using correspondence analysis.

収録刊行物

• 実践女子大学人間社会学部紀要

  実践女子大学人間社会学部紀要 13 1-14, 2017-03

  実践女子大学

詳細情報

• CRID: 1050282676647207936
• NII論文ID: 120006250424
• NII書誌ID: AA12048098
• ISSN: 24323543
• Web Site: https://jissen.repo.nii.ac.jp/records/1759
• 本文言語コード: en
• 資料種別: departmental bulletin paper
• データソース種別:
  • IRDB
  • CiNii Articles