Performance effects of misalignment between environmental uncertainty, market power and channel integration : empirical investigations of Japanese manufacturers

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  • 環境不確実性,チャネル統合度および市場支配力の相互作用がチャネル成長度に与える影響
  • カンキョウ フカクジツセイ チャネル トウゴウド オヨビ シジョウ シハイリョク ノ ソウゴ サヨウ ガ チャネル セイチョウド ニ アタエル エイキョウ
  • 環境不確実性チャネル統合度および市場支配力の相互作用がチャネル成長度に与える影響

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Abstract

The main emphasis of current study is to confirm that firm's endemic resources such as market power could be alternative safeguarding mechanisms against trasaction difficulties. This study provides empirical evidences on the performance effects of links between governance forms, exchange attributes and firm-specific resources on the context of forward channel integration of 396 Japanese manufacturers from diverse industries. Our results of analysis showed that firms can overcome transaction difficulties of market incurred by high environmental uncertainty without necessarily integrating a certain marketing function (i.e., downstream distribution). Specifically, we found that highly dominant firms in their product markets are able to use their market power to control discretionary actions of independent intermediaries and thus safeguard channel performances from threat of opportunism even in the highly uncertain environment.

Journal

  • 同志社商学

    同志社商学 69 (4), 493-513, 2018-01-30

    The Association of Commerce Doshisha University

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