観光対象にいだくイメージ評価の試論 : SD法からの考察 An Essay on Image Evaluation for Tourism Objects : Consideration from semantic differential scale method

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抄録

From the cross-modal centered on the vision, it was considered a tourist image change before and after tourism. Factor analysis was carried out with semantic differential scale method and nominal scale with cross-modal elements; tastes, colors, elements, emotions, seasons, and analyzed the components of the image. Virtual tour of the steam locomotive content was carried out at the 360 degrees dome theater, the trajectory of gazing behavior at the dome theater is almost the same as real tourism, the questionnaire after the virtual tourism, compared to the questionnaire, which was carried out two months ago. As a result, it turned out that the tourist image is composed of evaluation, activity, brightness, hardness and sharpness like sensory modality and painting image. Virtual tourism centered on vision has brought stimulation of taste and tactile sensation that does not exist on the spot. Further, even though selecting the same image as before tourism, after tourism became clear that a change in the image component occurs.

収録刊行物

  • 観光学

    観光学 (18), 1-9, 2018-03

    和歌山大学観光学会

各種コード

  • NII論文ID(NAID)
    120006415646
  • NII書誌ID(NCID)
    AA12438820
  • 本文言語コード
    JPN
  • 資料種別
    departmental bulletin paper
  • 雑誌種別
    大学紀要
  • ISSN
    2185-2332
  • NDL 記事登録ID
    028900825
  • NDL 請求記号
    Z72-B98
  • データ提供元
    NDL  IR 
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