観光地の魅力向上の要因分析  [in Japanese] Analysis of Factors Increasing Attractiveness of Tourism Area  [in Japanese]

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Abstract

研究ノート(一般)(Note)本稿は、観光振興において観光地の魅力向上につながる要因を定量的に明らかにするものである。観光統計の限界を踏まえて、城址天守閣登閣者数を観光入込客数の代理変数として、観光資源数と観光地ブランドの定量化として観光資源の「ハーフィンダール・ハーシュマン指数」との関連性を分析した。分析の結果、観光資源の充実と観光地ブランドの明確化は、観光地における魅力向上に影響を与えることを定量的に明らかとした。This paper clarifies the factors to improve attractiveness of tourism area in terms of tourism promotion by conducting quantitative research. Based on the limit of tourism statistics, the number of visitors to the castle tower is taken as a proxy variable of the number of tourists. I analyzed the relation between the number of tourism resources and "Herfindahl-Hirschmann index" of tourism resources used as quantification of destination branding in tourism. As a result of this quantitative analysis, it has been clear that both enrichment of tourism resources and clarification of destination branding affect the improvement of attractiveness in the tourist destination.

Journal

  • 同志社政策科学研究 = Doshisha policy and managemant review

    同志社政策科学研究 = Doshisha policy and managemant review 20(1), 75-88, 2018-08

    Alternative:The Policy and Management Association of Doshisha University

Codes

  • NII Article ID (NAID)
    120006501447
  • NII NACSIS-CAT ID (NCID)
    AA11408121
  • Text Lang
    JPN
  • Article Type
    Departmental Bulletin Paper
  • Journal Type
    大学紀要
  • ISSN
    1880-8336
  • NDL Article ID
    029203989
  • NDL Call No.
    Z71-P636
  • Data Source
    NDL  IR 
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