市場競争構造と企業の戦略ダイナミクス：中国スマートフォン市場を中心に

• 陳, 韻如

• 朴, 唯新

• 中岡, 伊織

書誌事項

タイトル別名

• シジョウ キョウソウ コウゾウ ト キギョウ ノ センリャク ダイナミクス : チュウゴク スマートフォン シジョウ オ チュウシン ニ
• シジョウ キョウソウ コウゾウ ト キギョウ ノ センリャク ダイナミクス : チュウゴク スマートフォン シジョウ ヲ チュウシンニ
• The Competition Structure and Dynamics of Companies’ Strategies in China’s Smartphone Market

抄録

type:Departmental Bulletin Paper

This article aims to reveal the situation of competition in China’s smartphone market and clarify the dynamics of strategies taken by Chinese smartphone companies in recent years. China’s smartphone market and companies are becoming influential worldwide, but Chinese companies’ strategies and the overall situation of Chinese market competition have been subject to very little research. In order to identify the strategies of various companies in China’s smartphone market, we used M.E. Porter’s research findings on the strategy group and strategic dimension to build our analysis framework. By setting the strategic dimensions on performance of smartphone devices and pricing, we visualized the competitive structure of China’s smartphone market and the positions taken by Huawei, Xiaomi, Oppo, and Vivo, the leading Chinese smartphone companies during the period of 2013 to 2016. We also examined the dynamics of the changes of strategies taken by major smartphone companies, as well as the market’s competitive structure.

identifier:滋賀大学環境総合研究センター研究年報, 第15巻第1号, pp. 43-55

収録刊行物

• 滋賀大学環境総合研究センター研究年報

  滋賀大学環境総合研究センター研究年報 15 (1), 43-55, 2018-08-10

  滋賀大学環境総合研究センター

キーワード

• China’s Smartphone market
• Chinese smartphone companies
• Positioning map
• dynamics of strategy
• competitive structure

詳細情報

• CRID: 1050564288779170816
• NII論文ID: 120006503044
• NII書誌ID: AA12006393
• ISSN: 13491881
• NDL書誌ID: 029213920
• Web Site: http://hdl.handle.net/10441/15577
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I029213920
• 本文言語コード: ja
• 資料種別: departmental bulletin paper
• データソース種別:
  • IRDB
  • NDL
  • CiNii Articles
  • KAKEN