Bibliographic Information
- Other Title
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- シジョウ キョウソウ コウゾウ ト キギョウ ノ センリャク ダイナミクス : チュウゴク スマートフォン シジョウ オ チュウシン ニ
- シジョウ キョウソウ コウゾウ ト キギョウ ノ センリャク ダイナミクス : チュウゴク スマートフォン シジョウ ヲ チュウシンニ
- The Competition Structure and Dynamics of Companies’ Strategies in China’s Smartphone Market
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Abstract
type:Departmental Bulletin Paper
This article aims to reveal the situation of competition in China’s smartphone market and clarify the dynamics of strategies taken by Chinese smartphone companies in recent years. China’s smartphone market and companies are becoming influential worldwide, but Chinese companies’ strategies and the overall situation of Chinese market competition have been subject to very little research. In order to identify the strategies of various companies in China’s smartphone market, we used M.E. Porter’s research findings on the strategy group and strategic dimension to build our analysis framework. By setting the strategic dimensions on performance of smartphone devices and pricing, we visualized the competitive structure of China’s smartphone market and the positions taken by Huawei, Xiaomi, Oppo, and Vivo, the leading Chinese smartphone companies during the period of 2013 to 2016. We also examined the dynamics of the changes of strategies taken by major smartphone companies, as well as the market’s competitive structure.
identifier:滋賀大学環境総合研究センター研究年報, 第15巻第1号, pp. 43-55
Journal
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- 滋賀大学環境総合研究センター研究年報
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滋賀大学環境総合研究センター研究年報 15 (1), 43-55, 2018-08-10
滋賀大学環境総合研究センター
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Keywords
Details 詳細情報について
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- CRID
- 1050564288779170816
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- NII Article ID
- 120006503044
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- NII Book ID
- AA12006393
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- ISSN
- 13491881
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- NDL BIB ID
- 029213920
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- Text Lang
- ja
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- Article Type
- departmental bulletin paper
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- Data Source
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- IRDB
- NDL
- CiNii Articles
- KAKEN