How can we integrate IP strategy with corporate strategy? Combining IP strategy with management strategy making process

IR

Abstract

Intellectual property systems have been introduced and used in manycountries as a global standard. However, its practical utilisation is still not yetmature because of the lack of IP strategy. Each enterprise has to define aunique IP strategy and be differentiated by other enterprises because the outsideenvironment and internal resource are different. IP people have to havebetter understandings on strategy making process, which is fundamental to themanagement field. In addition, IP strategy should include IP expertise based onIP laws and its regulations. In this paper, strategy making process is introducedfor IP personnel together with a new proposal of an IP strategy menu whichwill combine IP strategy with management strategy making, for furtherimprovement of IP activities for the growth of enterprise.

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