Development of Complex Elements in Fashion Retail

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  • ファッション・リテールにおける複合的要素の展開

Abstract

In this research, we examined the circumstance and factors that have led to an increase in complex type boutiques, as the new course of fashion retail in Japan, when the market size has decreased in recent years. A complex type boutique is a boutique that consists of multiple categories and complex fashion retailing is generally labeled as a “lifestyle proposal type.” Additionally, it is now difficult for apparel products to appeal to consumers by themselves, and improving the number of people entering the store with sluggish consumption rates, and the results of determining a new store strategy is a “complex type boutique.” Among them, cafes, restaurants, and miscellaneous goods stores have high introductory rates, and each has its own effectiveness. However, in fluid markets, homogenization has already begun, and it cannot be said that no problems exist, but the flow of composite is by no means a transient trend. Subsequently, the combination of value creation by using new perspectives will become vital to fashion retail.

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