Role of public support in sports fan formation processes: Approach by cultural transmission model

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Abstract

As described in this paper, we use a cultural transmission model to elucidate the formation process that transforms people into sports lovers. The cultural transmission model is useful for judging when people become sports lovers and how the sports lover share of a population changes because this model can analyze the process by which a naïve child receives various influences that form preferences. Moreover, we examine how public support of a sports team in one region affects the share of sports lovers and the sports team quality.

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