Effects of Same-language Subtitles on Video Advertisements: The Moderating Role of Advertising Skepticism

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Author(s)

Journal

  • 商学研究科紀要

    商学研究科紀要 (90), 45-61, 2020-03-23

    早稲田大学大学院商学研究科

Codes

  • NII Article ID (NAID)
    120006821776
  • NII NACSIS-CAT ID (NCID)
    AN00113900
  • Text Lang
    ENG
  • Article Type
    departmental bulletin paper
  • ISSN
    0287-0614
  • Data Source
    IR 
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