Sports consumer behavior in an urban marathon : constraints negotiation process in Nara marathon 2019 runners

• Bizen Yoshifumi

• Ninomiya Hiroaki

• Hu Wei

• Xu Jiafeng

Bibliographic Information

Other Title

• 都市型市民マラソンにおけるスポーツ消費者行動 : 奈良マラソン2019の参加にあたりランナーが感じた制約とその解消行動
• トシガタ シミン マラソン ニオケル スポーツ ショウヒシャ コウドウ : ナラ マラソン 2019 ノ サンカ ニ アタリ ランナー ガ カンジタ セイヤク ト ソノ カイショウ コウドウ

Abstract

We conducted a questionnaire survey for runners participating in the Nara Marathon 2019, and aimed to clarify the consumption behavior of runners participating in urban marathons. Specifically, we clarified the personal attributes of the runners, consumer behavior associated with participating in marathon events such as running activities and tourism activities, evaluation of Nara marathon, and intention to re-participation. We also asked the runners about constraints when they felt in considering participation in the marathon event, negotiations on what kind of efforts they usually take to participate in the marathon event. As a result of this study, about 30% of the respondents participated in the marathon event with accommodation. It was also revealed that many runners are regularly engaged in time management, financial management, and skill acquisition.

Journal

• 同志社スポーツ健康科学

  同志社スポーツ健康科学 (12), 1-14, 2020-06-20

  Society of Health and Sports Science, Doshisha University

Keywords

• sport event
• running participation
• constraints
• negotiation
• marathon

Details

• CRID: 1390009224916465024
• NII Article ID: 120006883930
• NII Book ID: AA12384109
• DOI: 10.14988/00027465
• NDL BIB ID: 030542615
• ISSN: 18834132
• Web Site: https://doshisha.repo.nii.ac.jp/records/27473
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I030542615
• Text Lang: ja
• Data Source:
  • JaLC
  • IRDB
  • NDL
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Allowed