研究方法論としての多声的ビジュアル・エスノグラフィーの可能性と課題

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  • The Possibilities and Challenges of Multi-vocal Visual Ethnography as a Research Methodology

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The purpose of this study is to provide an overview of how multi-vocal visual ethnography is applied in the world and to examine its possibilities and problems as a research methodology. Twenty-three academic articles using multi-vocal visual ethnography were collected and analyzed. The analysis results revealed the following: (1) multi-vocal visual ethnography is used as a tool for understanding not only the “visible,” but also the “invisible.” (2) The technique is used not only in comparative cultural research, but also as a tool for capturing different perspectives within a single culture. (3) Photographs and websites are used as cues, in addition to videos. (4) Cues consist of a variety of content. Unlike conventional ethnography, multi-vocal visual ethnography is a research methodology that has the potential to promote dialogues between researchers and people in and outside the field.

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