Social influence on innovation resistance in internet banking services

• Matsuo, Makoto

• Minami, Chieko

• Matsuyama, Takuya

抄録

The primary goal of this study was to examine the moderating effect of experiences on the relationship between social influence and innovation resistance. Multi-group structural equation modeling was performed to test the model, which used survey data on Japanese consumers' use of internet banking services. The results revealed that social influence directly reduced the innovation resistance of non-experienced consumers while directly enhancing the innovation resistance of experienced consumers. Moreover, the mediating effect of barriers was found to be different for experienced and non-experienced consumers. This paper contributes to a better understanding of innovation resistance and diffusion processes by clarifying the effect of social influence on innovation resistance, based on social learning and influence theories.

収録刊行物

• Journal of Retailing and Consumer Services

  Journal of Retailing and Consumer Services 45 42-51, 2018-11

  Elsevier

キーワード

• Social influence
• Innovation resistance
• Experience
• Barriers
• Internet banking

詳細情報

• CRID: 1050008597671123456
• NII論文ID: 120007168593
• NII書誌ID: AA11014126
• DOI: 10.1016/j.jretconser.2018.08.005
• HANDLE: 2115/83252
• ISSN: 09696989
• Web Site: https://api.elsevier.com/content/article/PII:S0969698918303072?httpAccept=text/xml
• Web Site: https://api.elsevier.com/content/article/PII:S0969698918303072?httpAccept=text/plain
• 本文言語コード: en
• 資料種別: journal article
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