Perspective of "Green Tourism" for Foreign Tourists in Rural Japan:From the Viewpoint of Marketing Research

• TSUTSUI Kazunobu

  鳥取大学地域学部

• SAWABATA Tomoyoshi

  ライオン（株）生活者行動研究所

Bibliographic Information

Other Title

• 外国人観光客を対象としたグリーン・ツーリズムの可能性と課題―マーケティング分析の視点から―

Abstract

The market for “Green Tourism” in Japan has been limited to domestic urban people. However, Green Tourism in many rural areas has consisted of “commonplace local resources” for tourism, and these problems create a “dilemma of Green Tourism”, wherein, Green Tourism in every rural area has scrambled for the limited market and has not achieved full success. However, there are a few cases of Green Tourism that target the market of foreign tourists, such as the “Visit Japan Campaign”, which has been the promotion policy of the Japanese Government for international tourism since 2003. This study presents the perspective of “Green Tourism” for foreign tourists in rural Japan through marketing research and case studies of Tateyama Town, Toyama Prefecture and Towada City, Aomori Prefecture.

Journal

• E-journal GEO

  E-journal GEO 5 (1), 35-49, 2010

  The Association of Japanese Geographers

Keywords

• “Green Tourism”
• foreign tourist
• marketing
• Tateyama Town
• Towada City

Details

• CRID: 1390001205324344320
• NII Article ID: 130000298523
• NII Article ID: 80021197254
• DOI: 10.4157/ejgeo.5.35
• ISSN: 18808107
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed