Property Extraction for Knowledge Description about Feelings using Affect Misattribution Procedure

• MURAMATSU Keiichi

  Graduate School of Human Sciences, Waseda University, Research Fellow of the Japan Society for the Promotion of Science

• TOGAWA Tatsuo

  Advanced Research Center for Human Sciences, Waseda University

• KOJIMA Kazuaki

  Faculty of Human Sciences, Waseda University

• MATSUI Tatsunori

  Faculty of Human Sciences, Waseda University

Bibliographic Information

Other Title

• 印象に関する知識記述のための感情誤帰属手続きを用いた特性の抽出

Abstract

Human kansei is one of the important factors in recent product development. Thus, management of knowledge about consumers' feelings is an essential task in current industrial design. For the purpose of such the knowledge management, development of a descriptive method to identify feelings is needed. In this paper, we measured implicit attitudes to color combinations using affect misattribution procedure, and we analyzed proportions of positive responses to each stimulus. The results showed that chroma contrast was explained by a concept of perceptual fluency. According to the finding, we discuss significance of the perceptual fluency which links physical features and impressions from the viewpoint of ontological description. The discussion indicated a need for development of a descriptive method for correspondence between physical features and impressions explained by perceptual fluency (e.g. symmetry, contrast, prototypicality).

Journal

• Transactions of Japan Society of Kansei Engineering

  Transactions of Japan Society of Kansei Engineering 10 (2), 231-238, 2011

  Japan Society of Kansei Engineering

Keywords

• Color combination
• Perceptual fluency
• Affect misattribution procedure
• Ontology

Details

• CRID: 1390282680302130048
• NII Article ID: 130001362007
• DOI: 10.5057/jjske.10.231
• ISSN: 18845258
• ISSN: 18840833
• Text Lang: ja
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed