環境配慮行動の承諾に及ぼす要請内容と要請主体の効果

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  • The Effect of Persuasive Message and Its Source on Acceptance of Environment Conscious Behavior
  • カンキョウ ハイリョ コウドウ ノ ショウダク ニ オヨボス ヨウセイ ナイヨ
  • 「エコロジーダイヤル」を用いた検討

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This study compared persuasive effects of pro-environmental or economical messages through the source of environmental NPO, telephone company, or a personal friend as interpersonal network. Specifically, which aspects of social or individual benefits of subscription of“ecology dial”as environment conscious behavior should be emphasized in recommending to consumers? In Experiment, two different written messages (environment-oriented or economy-oriented) by Japan Ecology Center (environmental NPO), DDI (telephone company), or a personal friend were given to subjects who played the role of consumer. The results indicated that pro-environmental message had more persuasive effects than economy-oriented one, and that Japan Ecology Center had more impact than friend.

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