COGNITION ANALYSIS OF THE NUCLEAR ENERGY INDUSTRY PUBLIC RELATIONS STAFF WITH REGARDS TO THEIR ACTIVITIES TOWARD THE MASS MEDIA DURING ORDINARY TIMES

• TSUCHIDA Tatsuro

  University of Tokyo, Graduate School of Engineering

• KIMURA Hiroshi

  University of Tokyo, School of Engineering

Bibliographic Information

Other Title

• 原子力事業者広報担当のマスメディア対応にみる平常時広報における認知分析
• ゲンシリョク ジギョウシャ コウホウ タントウ ノ マス メディア タイオウ ニ ミル ヘイジョウジ コウホウ ニ オケル ニンチ ブンセキ

Abstract

Public relations (PR) staff members play the main role in contacting journalists and providing various information on nuclear energy matters. This study focuses on the PR activities during ordinary times. 23 PR staff members were interviewed with the aim of grasping their cognition about their PR activities and communication with journalists. Compared with previous research which was concerned only with the cognition of journalists, the present research reveals that there are no significant differences in the cognition of PR staff members concerning PR activities during ordinary times. It is considered that the PR staff have been empathizing with journalists' perception. Their good practice and the sorts of issues dealt with by PR staff members can be applied to other industrial fields.

Journal

• SOCIOTECHNICA

  SOCIOTECHNICA 9 (0), 30-40, 2012

  Sociotechnology Research Network

Keywords

• Mass Media
• Nuclear Energy Industry
• Media Coverage on Nuclear Energy
• Public Relations

Details

• CRID: 1390282680267624064
• NII Article ID: 130002125222
• DOI: 10.3392/sociotechnica.9.30
• ISSN: 18824609
• ISSN: 13490184
• NDL BIB ID: 025616089
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I025616089
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed