デザイン要素を用いた伝統工芸品のポジショニング分析 Positioning Analysis of Traditional Craft Items using Design Elements

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著者

    • 山下 幸裕 YAMASHITA Yukihiro
    • 北陸先端科学技術大学院大学知識科学研究科 School of Knowledge Science, Japan Advanced Institute of Science and Technology
    • 領家 美奈 RYOKE Mina
    • 筑波大学大学院ビジネス科学研究科 Graduate School of Business Sciences, University of Tsukuba
    • 中森 義輝 NAKAMORI Yoshiteru
    • 北陸先端科学技術大学院大学知識科学研究科 School of Knowledge Science, Japan Advanced Institute of Science and Technology

抄録

The purpose of this study is to create a Kutani-ware positioning map, to find the optimal positions for new products and sales promotions by preference regression analysis and to find out effective design elements to use in conducting positioning analysis instead of Kansei evaluation data by consumers. As a result of conducting positioning analysis using Kansei evaluation data, Kutani-wares have been placed on a two-dimensional surface with Dimension 1 “Heavy - Light” and Dimension 2 “Dynamic - Calm.” Also, as a result of preference regression analysis, it has turned out that Kutani-ware popular with consumers are of non-traditional designs. As a result of conducting positioning analysis using design elements, we have found out design elements to obtain positioning map similar to positioning analysis using Kansei evaluation data. Such a method as used in this study can be anticipated as a low-cost positioning analysis. The results of this study are susceptible to the influence of elements that act as axes and the originality of designs, however, and a generalization of the results requires further research.

収録刊行物

  • 日本感性工学会論文誌

    日本感性工学会論文誌 11(3), 443-452, 2012

    日本感性工学会

各種コード

  • NII論文ID(NAID)
    130002148603
  • 本文言語コード
    ENG
  • ISSN
    1884-0833
  • データ提供元
    J-STAGE 
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