ダイエット目標が目標/誘惑に関連した対象の非意識的な評価に及ぼす影響 [in Japanese] The effect of priming of a diet goal on the implicit evaluations of goal and temptation relevant targets [in Japanese]
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This research investigated how to overcome temptations and protect high-order goals while pursuing a goal. We hypothesized that in order to promote self-regulation, individuals non-cousciously engage in asymmetric evaluative responses to goal-relevant and temptation-relevant stimuli. In an experiment, we manipulated either diet goal or academic goal. Then, we measured evaluations of either sugary drinks (e.g., Coke, Fanta) or healthy drinks (e.g., Healthya Green Tea, Black Oolong Tea). The results showed that participants who activated a diet goal had significantly more positive evaluations of healthy drinks than sugary drinks. In addition, this tendency was moderated by the means of dieting (i.e., only participants who cut down on sweets when going on a diet). The role of non-consious asymmetric evaluations for self-regulation is discussed.
- The Japanese journal of psychology
The Japanese journal of psychology 83(4), 363-368, 2012
The Japanese Psychological Association