ニューラルネットワークによるアパレル市場分析

• 和多田 淳三

  大阪工業大学

• 有澤 正樹

  大阪工業大学

• 松村 幸輝

  産能大学

• 縄田 文子

  大阪国際女子大学

書誌事項

タイトル別名

• Marketing Analysis on Apparel Based on Neural Network.

抄録

In this paper the clustering analysis of the consumer's behaviors based on a neural network is proposed. The main objective is to model the experts' classification of consumer's behaviors on apparel goods in terms of their attributes and tastes and then to realize the experts decision making based on a neural network.<BR>In the paper the attributes and tastes of consumers, and the classification of the consoumers provided by fashion experts are learned by a neural network model. The learning realizes the latent ability of complex and difficult clustering of consumers by their attributes and tastes which experi-enced experts have.<BR>The paper shows that this model can perform the same ability as fashion experts in the classification of consumers' behaviors.

収録刊行物

• 繊維製品消費科学

  繊維製品消費科学 33 (9), 508-513, 1992

  一般社団法人　日本繊維製品消費科学会

キーワード

• <I>apparel</I>
• <I>attributes</I>
• <I>clustering</I>
• <I>consumer's behavior</I>
• <I>decision marking</I>
• <I>experts</I>
• <I>marketing</I>
• <I>neural network</I>
• <I>tastes</I>

詳細情報

• CRID: 1390001204207338880
• NII論文ID: 130003819563
• DOI: 10.11419/senshoshi1960.33.508
• ISSN: 18846599
• ISSN: 00372072
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可