Analysis on the Intra-and Inter-personal Variability of Preference for Transit Ride Point Program

• SATO Hitomi

  名古屋大学大学院環境学研究科

• KURAUCHI Shinya

  愛媛大学大学院理工学研究科

• MORIKAWA Takayuki

  名古屋大学大学院環境学研究科

Bibliographic Information

Other Title

• 交通エコポイント制度のサービスレベルとその評価意識構造の分析

Abstract

This study firstly analyzed the differences on preference for transit ride point program between non- participants and participants, and before/after the social experiment. The results showed that the participants seem to prefer the program than the non-participants, and state more preference after the participation in the program probably because of their satisfaction in the environmental contribution. Next, we investigated the variability of preference over the reward of transit ride point program using random coefficient model with psychological factors. The results showed that the altruistic reward such as the charity for the environmental activity could compensate for the monetary reward. Also shown is that the larger the monetary reward becomes the marginal utility of altruistic reward decreases, implying that altruistic motivation may decline as the monetary reward becomes large.

Journal

• INFRASTRUCTURE PLANNING REVIEW

  INFRASTRUCTURE PLANNING REVIEW 24 619-627, 2007

  Japan Society of Civil Engineers

Keywords

• TDM
• ITS
• 交通行動分析

Details

• CRID: 1390001204638194176
• NII Article ID: 130003840370
• DOI: 10.2208/journalip.24.619
• ISSN: 18848303
• ISSN: 09134034
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed