MEASURING HUMAN ABILITY ON KANSEI BY SEMANTIC DIFFERENTIAL METHOD

• NISHINA Ken

  Department of Techno-business Administration, Nagoya Institute of Technology

• NIWA Shinji

  1st Industry Systems Development Division, NEC Corporation

• MATSUDA Shin-ichi

  Department of Mathematical Sciences, Nanzan University

抄録

KANSEI can be defined as the human ability to translate stimulus into impression. When the KANSEI is defined as ability, KANSEI ability is varied with individuals. Actually, some subjects may reproduce to translate stimulus into perceptions, but another subjects may not; while some subjects may translate some perceptions into various impressions, but another subjects may not. As a result, KANSEI data includes individual differences. If the variety of the individual differences on these translations can be measured as KANSEI ability, it can be helpful for analyzing the structural model of KANSEI evaluation. In this paper, it is supposed that a hierarchy structural model, which includes the perceptual stage, image stage and evaluation stage. Indices to measure translation abilities from stimulus into perceptual stage and from the perceptual stage into the image stage are proposed using the Semantic Differential (SD) method. KANSEI Quality of hubcap designs is included as a case study, to which the proposed indices are applied.

収録刊行物

• ＫＡＮＳＥＩ　Ｅｎｇｉｎｅｅｒｉｎｇ　Ｉｎｔｅｒｎａｔｉｏｎａｌ

  ＫＡＮＳＥＩ　Ｅｎｇｉｎｅｅｒｉｎｇ　Ｉｎｔｅｒｎａｔｉｏｎａｌ 6 (4), 41-46, 2006

  日本感性工学会

キーワード

• Individual difference
• Translation ability
• Hierarchy structural model

詳細情報

• CRID: 1390282679459708928
• NII論文ID: 130004103857
• DOI: 10.5057/kei.6.4_41
• ISSN: 18845231
• ISSN: 13451928
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可