A Study on Current Situations and Problems of Advertisements and Public Relations in National Government Parks

• HIRAMATSU Reiji

  一般財団法人公園財団

Bibliographic Information

Other Title

• 国営公園における広報・広告活動の実態と課題に関する研究
• コクエイ コウエン ニ オケル コウホウ ・ コウコク カツドウ ノ ジッタイ ト カダイ ニ カンスル ケンキュウ

Abstract

In the tendency that a budget decreases, it is a subject for national government parks (NGPs) to manage effectively and efficiently. Therefore, park managers in NGP must establish the method of park management. The purpose of this study is to develop the method of public advertisement and public relations in NGPs. This study shows that public relations are confused with advertisements and difficulty of an effect measurement and an evaluation. From the analysis on results of activities of public advertisement and public relations in NGPs, there are five different techniques that had been carried out, few parks to put the professional staff, confusion with advertisements and public relations. Advertisements and public relations in NGPs include future tasks, 1)clarification of public relations and advertisement, 2)establish methods for measuring and evaluating the effect, 3)selection methods of information dissemination, 4)implementation of efficient and effective park management.

Journal

• Journal of The Japanese Institute of Landscape Architecture

  Journal of The Japanese Institute of Landscape Architecture 76 (5), 521-526, 2013

  Japanese Institute of Landscape Architecture

Keywords

• National Government Park
• public relations
• advertisement
• park management

Details

• CRID: 1390282680647748352
• NII Article ID: 130004444051
• NII Article ID: 40019726297
• NII Book ID: AN10455955
• DOI: 10.5632/jila.76.521
• ISSN: 13484559
• ISSN: 13408984
• NDL BIB ID: 024733034
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I024733034
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed