「消費行動」が「地域愛着」に及ぼす影響に関する研究  [in Japanese] STUDY ON EFFECTS OF CONSUMER BEHAVIOR ON PLACE ATTACHMENT  [in Japanese]

Access this Article

Author(s)

Abstract

人々の当該地域に対する地域愛着(place attachment)は,まちづくりや景観保全,地域防災,地域のコミュニティ維持などにおいて重要な役割を担う心的要因であることがかねてより指摘されている.一方,日常生活様式が地域愛着に影響を及ぼしている可能性が指摘されているが,その検証が十分になされているとは言い難い.本研究では,都市計画・土木計画にも依存して変化し得る消費行動に着目し,消費行動によって地域風土との接触に差異が生じ,地域愛着の醸成に影響が及ぼされるとの仮説を措定した.心理調査を実施し,分析を行った結果,消費行動が買い物中のコミュニケーションや居住する地域への愛着の程度に影響を及ぼし,買い物中の地域との接触の程度が多い人ほど地域への愛着が高いことを示した.

In this study, we focused on place attachment that is supposed to be a psychological factor which may encourage people's regional activities like town development, local disaster prevention and community preservation. It is also assumed that place attachment would be influenced by daily activities, which is in turn typically affected by public works. This study assumed that consumer behavior would be a behavioral determinant of place attachment and hypothesed that consumer behavior influences people's encounters with neighbors and environment in place and difference of degree of the encounters determines a level of place attachment. To examine these hypotheses, we implemented questionnaire survey. As a result, it was indicated that consumer behavior influenced degree of communication during shopping and place attachment toward residential place.

Journal

  • Doboku Gakkai Ronbunshuu D

    Doboku Gakkai Ronbunshuu D 64(2), 190-200, 2008

    Japan Society of Civil Engineers

Codes

Page Top