A STUDY OF SIGNBOARD COLOR MODIFICATION

• MAKI Kiwamu

  Prof., Dept. of Human Environmental Sciences, Faculty of Human Life Sciences, Jissen Women's Univ., Dr. Eng.

Bibliographic Information

Other Title

• 看板の色変更に関する研究
• Suitability for streetscapes, visibility and logo identity
• － 街並みとの調和・視認性・ロゴアイデンティティの観点から －

Abstract

Two experiments were carried out to determine signboard color modification rules for a harmonized streetscape in which signboards are visible and the identity of logos is clear. Various color-modified logos were displayed in the first rate their impression. It was found that it is preferable to maintain the hue of the logos similar to that of the original in the experiment 1. It was suggested that retaining the original hue of logos on signboards improves their visibility and makes the streetscape aesthetically appealing from the experiment 2.

Journal

• Journal of Environmental Engineering (Transactions of AIJ)

  Journal of Environmental Engineering (Transactions of AIJ) 77 (682), 941-948, 2012

  Architectural Institute of Japan

Keywords

• <i>Logo</i>
• <i>Streetscape</i>
• <i>Color Control</i>
• <i>Advertising Signboard</i>
• <i>Outdoor Advertisement</i>
• <i>Color Simulation</i>

Details

• CRID: 1390282680178314880
• NII Article ID: 130004506411
• DOI: 10.3130/aije.77.941
• ISSN: 1881817X
• ISSN: 13480685
• Web Site: https://www.jstage.jst.go.jp/article/aije/77/682/77_941/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed