AN EMPIRICAL STUDY ON THE EFFECT OF MOBILITY MANAGEMENT USING MULTIPLE MEDIA

• YOSHIYAMA Keiko

  東日本旅客鉄道株式会社　上信越工事事務所

• DAIMON Kenichi

  株式会社新日本コンサルタント　都市計画部門

• ICHIMORI Tomoaki

  株式会社新日本コンサルタント

• FUJII Satoshi

  京都大学大学院　工学研究科

Bibliographic Information

Other Title

• 複数メディアを活用したモビリティ・マネジメント（MM）の有効性についての実証研究

Abstract

This study focuses on communicative measures through multiple media including mass-media. We tried to implement communication thorough radio program, website, travel feedback program (TFP).<br>This study found that communication through each media is possible to promote people's voluntary travel behavior and attitude, and combining multiple communication methods can be more effective together than alone. Relationship between accessing each media was also showed. Contacting each media can trigger a cycle of contacts through word-of-mouth communication.

Journal

• Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management)

  Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management) 68 (5), I_1123-I_1131, 2012

  Japan Society of Civil Engineers

Keywords

• mobility management
• mass media

Details

• CRID: 1390001205357088512
• NII Article ID: 130004559657
• DOI: 10.2208/jscejipm.68.i_1123
• ISSN: 21856540
• Text Lang: ja
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
• Abstract License Flag: Disallowed