Kansei Marketing and Complex Systems

• SHIIZUKA Hisao

  Faculty of Informatics, Kogakuin University

抄録

The primary purpose of this paper is to discuss a form of sensibility-focused marketing, called Kansei marketing, from the viewpoint of systems thinking. It is known that systems thinking provides a basic understanding of system dynamics. Because system dynamics is essentially describable in terms of differential equations, it may be treated as a form of complex system. It is shown that the basic behavior involved in Kansei marketing corresponds to that of a small-world network, and therefore, that the behavior involved in Kansei-driven marketing can be explained in terms of complex systems.

収録刊行物

• International Journal of Affective Engineering

  International Journal of Affective Engineering 12 (2), 299-307, 2013

  日本感性工学会

キーワード

• Marketing
• Kansei information
• Systems thinking
• Small-world network
• Complex system

詳細情報

• CRID: 1390282680458887168
• NII論文ID: 130004597625
• DOI: 10.5057/ijae.12.299
• ISSN: 21875413
• 本文言語コード: en
• データソース種別:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• 抄録ライセンスフラグ: 使用不可