MODELING AND UTILIZING THE TRANSITION CURVE OF PRICE AND VOLUME OF SALES—APPLICATION TO CONSUMER ELECTRONIC PRODUCTS AND ELECTRONIC COMPONENTS—

• KANAI Yasuhiro

  TAIYO YUDEN CO., LTD.

• ABE Keiji

  Takasaki City University of Economics

• Seki Yoichi

  Gunma University

Bibliographic Information

Other Title

• 価格-販売量推移曲線のモデル化と活用法—民生エレクトロニクス関連製品への適用—
• 価格-販売量推移曲線のモデル化と活用法 : 民生エレクトロニクス関連製品への適用
• カカク-ハンバイリョウ スイイ キョクセン ノ モデルカ ト カツヨウホウ : ミンセイ エレクトロニクス カンレン セイヒン エ ノ テキヨウ

Abstract

In plotting the time series of a price and vol: ume of sales, we can observe those changes. We propose the model for those changes named the transition curve of price and volume of sales. This model has the feature that changes of price and sales amount lead to change of price and volume of sales. By applying this model to the products with a quickly price decline tendency like an electronics product, we can estimate accurately the maximum sales volume and the price per one at the time. In this paper, we derive the transition curve model of price and volume of sales. Furthermore, by applying this model to the digital still camera and magnetic tape, etc. in a Japanese market, we show that our model has higher forecast ability than the earlier methods.

Journal

• Transactions of the Operations Research Society of Japan

  Transactions of the Operations Research Society of Japan 57 (0), 44-66, 2014

  The Operations Research Society of Japan

Keywords

• 予測
• 数理モデル
• マーケティング

Details

• CRID: 1390282680733232896
• NII Article ID: 130004699059
• NII Book ID: AA11998080
• DOI: 10.15807/torsj.44-66
• ISSN: 21888280
• ISSN: 13498940
• NDL BIB ID: 026028082
• Web Site: http://id.ndl.go.jp/bib/026028082
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I026028082
• Web Site: https://www.jstage.jst.go.jp/article/torsj/57/0/57_44/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed