Method of Inducing Attention using Coefficient of Variation in Decision Making Task

• MURAKAMI Hajime

  Graduate School of Letters, Arts and Science, Waseda University

• IDENO Takashi

  Waseda University

• OKUBO Shigetaka

  Graduate School of Letters, Arts and Science, Waseda University

• TAMARI Yuki

  Waseda University

• TAKEMURA Kazuhisa

  Waseda University

Bibliographic Information

Other Title

• 意思決定課題における変動係数を用いた注意の誘導方法の提案
• - Proposal and an Empirical Test by Eye Movement Measurement -
• －眼球運動測定による検討－

Abstract

Many findings of behavioral decision research suggested that attention had a crucial role in decision-making. We proposed a method to induce attention toward particular attribute such as money using control by coefficient of variation in multi-attribute decision task. The experiment consisted of two steps: 1) arousing attention using the proposed method and 2) testing the effect of the method. We hypothesized that the participants would pay more attention to high, relative to low, CV attributes. The results for the first step of the experiment showed that the participants paid more attention to high, relative to low CV probability and low, relative to high, CV outcome. Results for the second step of the experiment were similar to those observed in the first step. This finding indicates that the proposed method was effective in arousing attention during the decision-making process.

Journal

• Transactions of Japan Society of Kansei Engineering

  Transactions of Japan Society of Kansei Engineering 13 (4), 527-534, 2014

  Japan Society of Kansei Engineering

Keywords

• Decision-making
• Attention
• Eye Movement

Details

• CRID: 1390282680304762496
• NII Article ID: 130004707743
• DOI: 10.5057/jjske.13.527
• ISSN: 18845258
• ISSN: 18840833
• Text Lang: en
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed