Psychophysiological measurement of KANDO as a concept for creating products

• YAMADA Fumio

  Osaka University of Human Sciences

• EKAWA Takeshi

  Konica Minolta Technology Center, Inc.

Bibliographic Information

Other Title

• モノ作りコンセプトとしての「感動」の生理心理学的測定
• モノヅクリ コンセプト ト シテ ノ カンドウ ノ セイリ シンリガクテキ ソクテイ

Abstract

The purpose of this article was to innovate the concept of “KANDO” for product development in industrial activity. Summarizing the history of the product concept in Japan, “KANDO” was proposed as a new concept inevitably. “KANDO” is the Japanese everyday term of intense emotional state that could be evoked by surprising-, impressive-, exciting-, and/or thrilling experiences. We hypothesized the process of “KANDO” as shown in Figure 1; i.e., (1) indifference, (2) passive attention, (3) active attention, (4) recognition / internal attention, (5) evocation of emotion, and (6) experience of “KANDO”. As some stages in this hypothetical process might be indexed by physiological response measure as shown in Figure 1, we can assess “KANDO” directly by means of psychophysiological technique established in past one decades. (Japanese Journal of Physiological Psychology and Psychophysiology, 24 (1) : 49-56, 2006.)

Journal

• Japanese Journal of Physiological Psychology and Psychophysiology

  Japanese Journal of Physiological Psychology and Psychophysiology 24 (1), 49-56, 2006

  Japanese Society for Physiological Psychology and Psychophysiology

Keywords

• KANDO
• concept of product development
• psychophysiological assessment
• blinking
• Fm-theta

Details

• CRID: 1390282680435746304
• NII Article ID: 130004715499
• NII Article ID: 40007351539
• NII Book ID: AN10091236
• DOI: 10.5674/jjppp1983.24.49
• NDL BIB ID: 7994196
• ISSN: 02892405
• Web Site: http://id.ndl.go.jp/bib/7994196
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I7994196
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed